As the company celebrates the Saudi Coffee Year
flynas Signs MOU With Jabaliyah to Provide Saudi Coffee On Its Flights
Riyadh, Kingdom of Saudi Arabia - 07 September 2022 : flynas, the Saudi air carrier and the leading low-cost airline in the Middle East announced the signing of a Memorandum of Understanding " Jabaliyah " brand of the Saudi coffee products to provide these products on flynas flights and at nasmiles lounges at the main international airports in the Kingdom, coinciding with flynas celebration of the Year of the Saudi Coffee.
The memorandum of understanding was signed by Mr. Mousa Bahri, Vice President of flynas for Marketing and Corporate Communications, and Mrs. Bedor Nasser Al-Rashoudi, Chairman of the Board of Directors of Mango Jazan, at flynas headquarters in Riyadh.
The MoU allows the selling and marketing of Jabaliyah products to passengers on domestic and international flynas flights and guests of nasmiles lounges at the main airports in Riyadh, Jeddah, and Dammam, in addition to cooperating in preparing tourism programs for travelers to the coffee farms in the Jazan region, as a symbol of Saudi culture and an authentic heritage.
Commenting on the MoU signing, Mr. Mousa Bahri, VP of flynas for Marketing and Corporate Communications, said: " As a national airline, flynas always drives its initiatives and culture from the values and spirit of the Saudi society, and the Saudi coffee bears a profound concept of the generosity and nobility of Saudi society, and flynas. We are pleased with this distinguished partnership with Jabaliyah Coffee,' which comes in line with flynas' efforts to support the Saudi Coffee Year initiative and as a part of flynas' support for local initiatives and projects that enhance the true image of Saudi culture."
flynas has decorated its latest aircraft with the visual identity of the "Saudi Coffee 2022" initiative launched by the Ministry of Culture earlier this year to be an ambassador for Saudi coffee in various countries of the world.
From her side, Mrs. Bedor Nasser Al-Rashoudi, Chairman of the Board of Directors of Mango Jazan, the owner of Jabaliya brand, said: "We are pleased at Jabaliya - the leading brand of Saudi coffee grown in our dear land and homeland - to cooperate with flynas in order to support this industry, which in turn supports local farmers and local content as a whole, especially in this year that is dedicated to celebrating Saudi coffee as an authentic component of our cultural heritage."
About flynas
flynas, the Saudi air carrier and the leading low-cost airline in the Middle East with 38 aircraft, operating more than 1500 weekly flights to 70 domestic and international destinations.
Since its launch in 2007, flynas has transported more than 60 million passengers. Recently in 2022, flynas has been awarded the Skytrax Award as the Best Low-Cost Airline in the Middle East for the fifth time in a row 2017, 2018, 2019, 2021. In addition, it was ranked among the top 10 Low-Cost Airline worldwide, as per the prestigious Skytrax which is the most important global forum for the aviation industry. Also flynas has earned in 2022 the Middle East's Leading Low-Cost Airline award from the World Travel Awards for eight consecutive years (from 2015 till 2022) as well as it was ranked in the 4-star low-cost carrier category, the highest category of the low-cost airline in the world by APEX rating.
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