Tourism in AlUla: Ancient Wonders and Desert Adventures

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AlUla: Saudi Arabia’s Ancient Desert Wonder

Over the past decade, AlUla has emerged as a premier luxury getaway with a focus on eco-tourism. Part of this metamorphosis is due to the Vision 2030 spotlight on Saudi Arabia as a top tourist destination.

There are loads of things to do in AlUla. What was once regarded as a hard-to-access archaeological site has transformed into a desert oasis of discovery, wellness, and outdoor adventures.

Historic and Cultural Experiences

Once a trading crossroads, AlUla played host and home to many ancient civilisations, including the Greeks and Romans.

Hegra, the very first UNESCO World Heritage Site in Saudi Arabia, showcases the remnants of the Nabataean Kingdom. Beyond old, it dates all the way back to the 1st century BCE!

The capital of the Dadan and Lihyan kingdoms offers a glimpse into how the caravan traders once lived. Nearby, you’ll find Jabal Ikmah with its open-air library and thousands of pre-Arabic inscriptions and rock art.

Maraya is both mind-blowing and breathtaking! It’s the largest mirrored building in the world and showcases the contrasts between ancient and modern art. The entire exterior — all 104,840 square feet of it — is covered in mirrors, creating the illusion that the building disappears into the surrounding desert. It’s simply amazing!

When visiting historical places in AlUla, the Old Town is a must on your list. It’s a labyrinth of mud-brick buildings and a lively traditional market.

Adventures in AlUla

AlUla offers both adrenaline-fueled adventures and more relaxed experiences for those who prefer a slower pace.

Go on a sunrise hot air balloon ride to experience incredible aerial views from horizon to horizon.

The Adventure Hub is definitely the place to go if you’re looking for some serious thrills. Here you can experience an almost mile-long zipline, abseil, go on a giant canyon swing, or navigate a via ferrata.

Stargazing is among the best AlUla desert experiences. Book overnight desert tours in the Gharameel area and Sharaan Nature Reserve to view the Milky Way as you’ve never seen it before. Some expert guides also have fascinating stories about Bedouin star-plotting.

Wellness in AlUla

With a focus on eco-luxury and desert renewal, this destination is renowned for its wellness retreats.

Habitas AlUla is an exclusive resort with spa treatments, a fitness center, wellness agora, and yoga studio, all tucked in between rustic, towering rock formations.

Banyan Tree Spa is a sensory escape that rejuvenates body and soul by blending Asian and Arabian wellness practices.

Dar Tantora sits in the heart of AlUla’s Old Town and offers sunrise yoga sessions, Pilates, and soul-searching oasis walks.

Unique wellness experiences include sound healing using the natural echoes in the canyons and tech-free escapes from everyday life. The AlUla Wellness Festival is an extraordinary annual event usually held during the cooler winter months in the Thanaya and Ashar Valleys.

Experience the wonder that is AlUla in person! We can’t wait to welcome you aboard!

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